From our fully equipped test kitchen for food and beverage product testing to our viewing room
where clients can observe research groups, this new market research facility accommodates both quantitative and qualitative research requirements.
Similarly, Tragon has operated its Buffalo Grove (Chicago, IL suburb) facility since 1994. Recently upgraded with Tragon’s new state-of-the-art research technology, the facility has the ability to accommodate three separate research studies simultaneously.
Direct Data Entry System
Our proprietary direct data entry and interactive online monitoring system is designed with essential research control factors, enabling us to give you the most exacting and timely results possible.
Benefits include:
- Real-time accurate data
- Automated control of balanced-
block-design during data collection - Web-based application for anywhere anytime use/automated reporting (live results), which enables customers to login through our client web portal to access results to their study in real-time from anywhere in the world.
- Web-based, industry-standard application base
SMART Board™
Consumer-based sensory language development and qualitative research groups are conducted using our interactive SMART Board™, which combines the simplicity of a whiteboard with the power of a computer. This feature allows our clients to view—in real-time and across multiple locations—how consumers are discussing their products.
The interactive, digital whiteboard:
- Allows site-to-site data conferencing for collaboration
- Captures the file for future reference, review, and distribution
- Exports board contents to standard file formats such as PDF, PowerPoint, HTML, or graphics files (JPG, GIF, and BMP)
- Can access web information for use and presentation during focus groups
Test Kitchen
Our new, fully equipped test-kitchen is state-of-the-art, providing a large preparation area and essential research control factors. This translates to maximum cost efficiency in designing and conducting your firm’s research program.
Features include:
- 24 individual testing booths with computer terminals and direct-data-entry capability
- Eight built-in microwave ovens
- Five conventional/convection ovens
- Frozen and refrigerated storage
- Secure individualized storage
- Climate controlled rooms
- Large prep areas
- All necessary food-service equipment on hand
- Significant electrical and gas capacity to handle any customized project
Sidel QDA® Viewing Room
Our Qualitative Suite, featuring dual SMART Board™ interactive whiteboards, has been designed and constructed to meet the specific technical needs of sensory testing research. Our clients can observe testing sessions from a spacious, tiered viewing room, or from a dedicated conference room and lounge area or even from their own desktop.
Features of the Qualitative Suite include:
- Digitally interactive SMART Board™
- Video and audio recording capabilities
- Client observation room with one-way window and tiered seating for 10
- Closed-circuit video feed to Stone Conference Room for overflow seating
- High-speed wireless Internet access
- Dedicated client PC and printer
Stone Conference Room
There is no more productive environment than a face-to-face meeting. With that in mind, we encourage our clients to join us at our home office, where we can meet with them personally to present our recommendations, demonstrate our research models, clarify how we quantify and analyze data, and explain how that translates into sound marketing decisions.
Features of our Stone Conference Room include:
- 58" LCD screen with SMART™ Board technology and PC input for presentations
- Satellite TV reception
- Closed-circuit video feed from our Qualitative Suite for overflow seating
- High-speed wireless Internet access
- Conveniently located near the Sidel QDA® Suite and Client Lounge
Client Lounge
Between meetings and test-session observations, our clients are welcome to relax and do business in our spacious lounge.
Features of the lounge include:
- High-speed wireless Internet access
- Espresso/coffee bar
- Bar and lounge seating for your entire group
- Satellite television
- Located in picturesque Redwood Shores with walking trails along beautiful lagoon