Solutions and workshops to answer the "Why?" in product development and marketing.
What's missing in the marketplace in the way of products? Why is a product not doing
well in the marketplace? Why is a new product entry failing? Why did a product not move beyond the test market stage? How will consumers use a particular product? What qualities are consumers looking for in an "ideal" product?
Getting inside the mind of the consumer has always been the challenge when it comes to developing and marketing a product. For more than 30 years, Tragon has helped businesses throughout the world in a variety of industries meet that challenge, helping them create
ideal products as defined by consumers. Those industries have included sportswear and equipment, high technology, food and beverage, personal care, packaging, homecare,
and pharmaceuticals.
We are a custom marketing research and consulting firm, specializing in sensory evaluation - how consumers perceive products. We are technologists, scientists and marketers - leaders in our field.
We are problem solvers using integrated qualitative and quantitative research tools to
design and implement product tests, to measure consumer opinion, to provide solutions, and simplify complex marketing environments. When necessary, we challenge corporate thinking about the strengths and weaknesses of products as well as methodology.
We are also partners, sharing our knowledge with businesses across the globe through
open sensory research workshops along with customized workshops for clients. These
events are designed as forums to present and exchange information and update ideas
about marketing research.